But I sit here knowing that the prevalence and mortality rates for epilepsy are the same as those of breast cancer. Yes, that’s right I said prevalence AND mortality. We all know you can die from cancer but folks are just starting to figure out that seizures are causing as many deaths as say… breast cancer.
So when I see the pink ribbon on the NFL fields, on merchandising and throughout the community, I think to myself, how do we make room for epilepsy awareness?
It is time for one clear voice
The only way research dollars will increase to make an impact (read: rise to the level of breast cancer dollars) is when epilepsy organizations and neurology professionals and pharma all come together under one simple brand.
With breast cancer the message is simple. You see a pink ribbon and you think breast cancer. But there is no cohesive image/brand/messaging from organizations that care about those of us with epilepsy.
So let’s get our act together. We need one cohesive message. It has to be consistent across all organizations. If a purple ribbon works then it is time to get out there in purple.
November is coming. Speak now.
Founder and CEO
Jessica brings a unique perspective to this leading epilepsy blog as she was diagnosed with epilepsy as a teen. She also brings 20+ years experience in marketing.